strike home

strike home and hit home
(be understood completely and have a strong effect; || have a strong negative effect) — попасть в цель; попасть в самую точку; доходить до чьего-л. сознания; || дойти до самого сердца; брать за душу; задевать за живое, больно задевать; || сказываться

Example 1: I could see that the criticism was beginning to hit home. (CIDI)

Example 2: Her tearful expression made it clear that his nasty remarks had struck home.(CDAmI)

Example 3: Consumer spending has decreased as tax rises have begun to hit home. (CIDI)

see also
[задеть за живое]