keep up with the Joneses

keep up with the Joneses (be competitive about material possessions and always try to have the latest and best things) — ~ чтобы все как у людей; чтобы быть не хуже других; чтобы не отставать от соседей; чтобы все чин чином

They sent their son to a private school just to keep up with the Joneses. — Они отправили сына в частную школу, чтобы все как у людей.

-----------------------
Although often used as a disparaging description of social aspiration, this expression had a more jocular origin as the title of a cartoon strip in the New York Globe and other newspapers; it first appeared in 1913 and ran for many years. As one of the commonest of surnames, Jones was chosen by the artist, Arthur Momand

Related vocabylary
[follow the crowd]
[in the mainstream]
[соблюдать приличия]
[мещанские замашки]